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Sunday, July 23, 2017

May the Label

Since its April 2009 inception, May The Label has established its niche as a stylish, yet affordable, addition to the Australian fashion scene. Born out of Melbourne, May The Label fuses a polished eye for detail with a relaxed simplicity. Focusing on chic pieces for the everyday, May The Label exudes an acutely wearable appeal: understated with the perfect amount of fashion-forward edge to keep things interesting. With contemporary, trend-driven silhouettes combined with easy fabrications and finishes, the collections are designed with complimentary palettes and prints to encourage layering and co-ordinating with ease. From throw-on-and-go mini dresses to cool separates (think scalloped-hemmed shorts, relaxed-fit pantsand high-waisted skirts), the collections capture May’s penchant for minimalism and versatility in neutral tones of nude, cream, black and navy. Exaggerated sun-ray pleats, ruffles and prominent bow detailing are just some of May’s signature nuances that have fashionistas hooked.

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